En
  • دکتری (1381)

    مدیریت - مدیریت سیاستگذاری بخش عمومی

    دانشگاه تربیت مدرس،

  • کارشناسی‌ارشد (1376)

    مدیریت - دولتی

    دانشگاه تربیت مدرس،

  • کارشناسی (1373)

    مدیریت - دولتی

    دانشگاه علامه طباطبایی،

  • مدیریت استراتژیک
  • مدیریت بازاریابی بین الملل
  • مدیریت استراتژیک
  • مدیریت بازاریابی بین الملل
  • مدیریت کارآفرینی
  • مدیریت تحول استراتژیک

    داده ای یافت نشد

    ارتباط

    رزومه

    Antecedents of brand authenticity and its role in the formation of word of mouth (Case study: Tavazo nuts)

    Asadollah Kordnaeij, Meysam Shirkhodaie, Fatemeh Asghari Goudrzi, Soheil Nejat
    Journal PapersOrganizational Resources Management Researchs , Volume 10 , Issue 4, 2021 March 10, {Pages 147-175 }

    Abstract

    Today, more than ever, consumers are searching for authenticity. One of the valuable features of brand authenticity is that consumers are willing to pay primum price for products that they think are authentic. Authenticity has emerged as a consumer favorite feature that reflects a brandchr ('39') s sense of uniqueness, realism, or originality, helping marketers differentiate their brands from competitors. The present study examines the antecedents of brand authenticity and its impact on word of mouth (WOM). Consumers of Tavazeh nuts brand in Tehran constitute the statistical population of this research. 372 people were selected as the sample by available sampling method. Data were collected through a standard questionnaire. The reliability

    Diagnosis of Brand Studies in Iran with Focusing on the Brand Loyalty: A Meta-Synthesis Approach

    S Nejat, A Kordnaeij, H Khodadad, M Shirkhodaei
    Journal Papers , , {Pages }

    Abstract

    A model for B2B salesperson performance with service ecosystems perspective: a grounded theory

    N Razi, A Moshabaki, HK Hosseini, A Kordnaeij
    Journal Papers , , {Pages }

    Abstract

    Presenting a tourism development model based on the role of media using meta synthesis approach

    F Hajmohammad, A Kordnaeij, H Yazdani, M Mirehei
    Journal Papers , , {Pages }

    Abstract

    Bibliometric Analysis of Global Re-search in the Field of Creative Industries

    H Parvazi Shandi, H Irani, A Kordnaeij, D Khajeheian
    Journal Papers , , {Pages }

    Abstract

    Designing a framework for deploying mobile payments in Iran: A behavioral approach

    SM Jafari, A Kordnaeij, M Soltanee, M Safaee
    Journal Papers , , {Pages }

    Abstract

    Modeling a Diversification Strategy for Iranian Private Multi-Business Companies

    SR Hashemi, A Moshabbaki Esfahani, A Kordnaeij, SH Khodadadhoseini
    Journal Papers , , {Pages }

    Abstract

    The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs

    SR Kalati, A Kordnaeij, S Nejat
    Journal Papers , , {Pages }

    Abstract

    Presenting a Model of Factors Affecting the Coopetition Formation and Consequences: A Mixed Research

    M Soltani, A Kordnaeij, HR Irani, N Hasanbeygi
    Journal Papers , , {Pages }

    Abstract

    Systematic Literature Review: Comparative Comparison of Shopping Motivation Studies

    F Khalili Palandi, SH Khodadad Hosseini, M Shirkhodaie
    Journal Papers , , {Pages }

    Abstract

    The role of structural factors of cause related marketing campaigns in consumer response

    M Soltani, A Kordnaeij, H Ayoubi Yazdi
    Journal PapersConsumer Behavior Studies Journal , Volume 6 , Issue 2, 2020 January , {Pages 147-171 }

    Abstract

    Nowadays, Cause-related marketing is one of the common strategies to encourage consumers to buy products which simultaneously support a social cause. However, few studies have been conducted in Irans social context about how consumers respond to this type of marketing strategy. Therefore, the authors of this study, using two separate 2* 2 factorial experimental designs, examined how consumers respond to the structural factors of cause related marketing campaigns. In first study, after examining two structural factor of campaign from companys side through a 2 (corporate reputation: high/low)* 2 (donation amount: high/low) factorial between subject design, The results show that when donation amount is high and corporate reputation is good, pe

    Designing Top Management Decision-Making Pattern in Parent Companies

    Majid Farnia, Asadollah Kordnaeij, Seyed Hamid Khodadad Hosseini, Asghar Moshabaki Esfehani
    Journal PapersTEST Engineering & Management , Volume 82 , 2020 February 14, {Pages 9818-9829 }

    Abstract

    Today, with the increasing scope of the business world and the constant changes in business environments, moving to parent company structures is becoming increasingly important, whether access to a variety of high-quality facilities such as goods, services and... in acorporation is one of the basic needs of both real and legal clients in these situations. In this area, companies have had to increase their capabilities in all aspects of the competitive environment for survival and use each other's capabilities and form holding structures. In this research, with the purpose of increasing the performance of parent companies, we provide high-level decision-making modelat two levels to help such organizations achieve their purposes. In order to

    Designing infrastructures and requirements model of international markets development in ICT industry

    Hossein Tehrani, Asadollah Kordnaeij, Seyed Hamid Khodadad Hosseini, Asghar Moshabbaki Esfahani
    Journal PapersInternational Journal of Business Information Systems , Volume 33 , Issue 3, 2020 January , {Pages 360-382 }

    Abstract

    As Iran needs to develop the competitiveness of companies active in the field of information and communication technology, researchers, according to reviewing studies and former research, at first, extracted two primary models of infrastructures and requirements. But, as extracted factors were not native and related to communications and information technology market, experts' views were used with both interview and Delphi methods. Research method is a mix of quality and quantity and its purpose is also developmental and applied. First, using interviews with ten experts, 60 factors were identified and 45 factors were also identified from literature, totally 105 factors were entered into Delphi stage. 15 experts agreed on 44 factors during t

    Designing key model success factors in Taekwondo sports with an emphasis on careful preparation

    Gholam Reza Goodarzi, Seyed Mohammad Mahmoudi, Asadollah Kordnaeij, Ali Saberi, Jabbar BabaShahi
    Journal PapersJournal of Advanced Pharmacy Education & Research| Jan-Mar , Volume 10 , Issue S1, 2020 January , {Pages 193 }

    Abstract

    The purpose of this article is to provide a comprehensive model for Designing key success factors in Taekwondo sports with an emphasis on Careful Preparation Was. Methodology: The research method was qualitative method which was done in the first stage according to the qualitative method of data collection. The statistical population of the study was executive level experts in taekwondo and university informants. The sampling method in the qualitative section was initially purposeful and judgmental, and then the snowball sampling method was used to collect information. In this study, the theoretical saturation was achieved by interviewing 21 of the samples. Data collection tools were interviews and documents, and after coding and identifyin

    Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review

    N Razi, A Moshabaki, SH Khodadad Hoseini, A Kordnaeij
    Journal Papers , Volume 12 , Issue 2, 2020 January , {Pages 285-314 }

    Abstract

    ConclusionThrough measuring sales performance simultaneously with the results of the sales organization, sales behaviors with internal and external actors and cultural evaluations, trust and shared interests in the organization's social and formal interactions are possible. Sales

    Designing a Model of Key Factors in Success in Taekwondo (with an Emphasis on the Olympics)

    Gholam Reza Goodarzi, Seyed Mohammad Mahmoudi, Asadollah Kordnaeij, Ali Saberi, Jabbar BabaShahi
    Journal PapersArchives of Pharmacy Practice , Volume 1 , 2020 January , {Pages 149 }

    Abstract

    The aim of this paper was to provide a comprehensive model for the sport of taekwondo (with an Emphasis on the Olympics). For this purpose, the researchers referred to experts in the field of Iranian taekwondo and collected information from them through an in-depth interview. Then, the data obtained from twenty-one interviews were coded and analyzed by grounded theory. The results of grouping the codes indicated twenty-one components at seven levels of: comprehensive governance, smart coaching, prudent preparation, mental development, professionalism, breeding successors, and consistent support. According to the Iranian Taekwondo sport model, all the obtained codes can be placed in seven main groups. The first step includes comprehensive go

    Designing a Model of Factors Influencing Strategic Agility in Small and Medium-Sized Sport Enterprises

    Hamzeh Esazadeh, Ghodratoalahe Bagheri Ragheb, Asadollah Kordnaeij, Asef Karimi, Morteza Soltani
    Journal PapersArchives of Pharmacy Practice , Volume 1 , 2020 January , {Pages 102 }

    Abstract

    The aim of present study is to design a model of factors influencing strategic agility in small and medium-sized sport enterprises. The present study was carried out using a mixed method (qualitative-quantitative). Its quantitative section was descriptive-survey in terms of data collection method. In the first (qualitative) section, to do field interview, the statistical population of the study included prominent professors in the field of sport management who were specialized in sport enterprises and owners of sports enterprises. They were selected in two primary and secondary phases using purposeful and snowball methods, respectively, for qualitative interviews in the study (14 interviews continued until researcher reached saturation). In

    Designing Social Capital Model Based on testaments of martyred commanders in Iran-Iraq war

    Ali Abedini, Hasan Zarei Matin, Asadollah Kordnaeij, Hossein Abedini
    Journal Papers , Volume 9 , Issue 33, 2020 February 20, {Pages 89-112 }

    Abstract

    Martyrs were the most important social asset of our country and in the most critical moments of their voluntary presence have maintained the survival and independence of the country. Also, the martyred commanders who have led this social capital have left their valuable insights in their testaments. The purpose of this article is to explain the pattern of social capital based on the martyrs' testament. In the documentary review, testaments of martyred commanders included 36 testaments we try to qualitatively describe the content of the concepts. After coding the testaments and using the grounded theory approach, the social capital model was designed based on the testaments of martyred commanders in the Iran-Iraq war. In the Causal condition

    Strategy Capacity. A framework for strategy success measurement

    Helya Barezani, Asadollah Kordnaeij, Seyed Hamid Khodadad Hosseini, Hasan Danaei Fard
    Journal PapersStrategic Management Thought , 2020 March 29, {Pages }

    Abstract

    there is no integrated conceptual framework for measuring the strategy success. This study intends to provide a conceptual framework for measuring strategy success by conceptualizing the "strategy capacity" and define its different levels and aspects. Strategy capacity is a combination of precedents and antecedents which lead to strategy success. To fulfill this study 24 of senior mangers and leaders in ICT have been interviewed.The levels and aspects of strategy capacity was derived via analyzing themes and conceptual coding method. The reliability and validity of findings put into test by a questionnaire being distributed among 35 of senior managers. three types of strategy capacity have been defined as Analytical, implementation and poli

    DEVELOPING A COOPETITION MODEL IN THE IRAN BANKING INDUSTRY

    Narges HasanBeygi, Asadollah Kordnaeij, Morteza Soltani, Hamidreza Irani
    Journal PapersPalArch's Journal of Archaeology of Egypt/Egyptology , Volume 17 , Issue 9, 2020 December 30, {Pages 9412-9428 }

    Abstract

    This paper aims to develop a coopetition model in the Iran banking industry. The type of research can be quantitative, qualitative or a combination of both, which in this study combined methodology (qualitative-quantitative) was used. The strategy of this research is grounded theory and case study. The research population in the qualitative phase was managers and senior experts in the banking industry, which was conducted by snowball method, saturation until the thirty-third interview, and thus 33 interviews were conducted in this study. The statistical population of the quantitative part of this research includes all managers and senior experts and heads of departments, units and branches in the banking industry. Finally, 368 questionnaire

    دروس نیمسال جاری

    • دكتري
      مباحث پيشرفته در مديريت استراتژيك ( واحد)
      دانشکده مدیریت و اقتصاد، گروه مديريت بازرگاني
    • كارشناسي ارشد
      اجرا و كنترل استراتژي ( واحد)

    دروس نیمسال قبل

    • كارشناسي ارشد
      مديريت تفكر و تحول استراتژيك ( واحد)
      دانشکده مدیریت و اقتصاد، گروه مديريت بازرگاني
    • دكتري
      تجزيه و تحليل و شناخت محيط ملي و بين المللي ( واحد)
    • دكتري
      تجزيه و تحليل و شناخت محيط ملي و بين المللي ( واحد)
    • دكتري
      تجزيه و تحليل و شناخت محيط ملي و بين المللي ( واحد)
    • 1399
      عبادي سقرلو, سعيد
      بررسي تاثير چابكي استراتژيك و گرايش كارآفرينانه بر مزيت رقابتي: بررسي نقش ميانجي نوآوري مدل كسب و كار(مورد مطالعه: شركت هاي مستقر در پارك هاي فناوري شهر تهران)
    • 1399
      مهدي پور, زهرا
    • 1399
      خدنگ, محمد ادريس
    • 1399
      نصيري, امين
    • 1395
      پورعسكري, محمدحسين
      طراحي مدل تصميم گيري خريد سرمايه گذاران نسل Z (نسل اينترنت، نسل آنلاين) در بازار سرمايه
    • 1395
      نجات گرمي, سهيل
    • 1396
      بخشي ريزي, مرضيه
    • 1396
      علي زاده مقدم, شكوه سادات
    • 1398
      جوادي, محمد
    • رئیس مرکز مدیریت و مطالعات بهره وری
    • مدیر گروه آموزشی مدیریت بازرگانی
    • معاون اداری مالی دانشگاه تربیت مدرس
      داده ای یافت نشد

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